Kanye West has until 2030 to fulfill his mission of providing clothing for the masses … and he just might make Gap cool again, in the process.
The rapper and his fashion company just landed a 10-year deal with Gap to launch a new clothing line called Yeezy Gap. The retailer — widely known as a mall brand — will introduce the Yeezy merch in the first half of 2021 in its stores and online.
Yeezy’s design studio says its plan is to make “modern, elevated basics for men, women and kids at accessible price points” and of course … Kanye will call the shots, including deciding how his clothes will be marketed at Gap.
The mega retail deal reportedly starts this month and comes with the option to renew at the 5-year mark … at which point Gap expects YZY to be generating $1 BILLION in sales.