Burger King is officially rolling out the updated sandwich—which the company says is made without preservatives, colors, or flavors from artificial sources—and is now available in more than 400 locations nationwide and across Europe. The burger will be available in all U.S.-based restaurants by the end of the year.
In the commercial spot, Burger King literally lets its iconic burger rot on camera. The ad shows the burger slowly decomposing as the days pass since the sandwich was prepared—and by day 34, it’s nearly covered in fuzzy, green mold. “The beauty of no artificial preservatives,” flashes across the screen.