“While we work in different fields in our day-to-day, we are excited to come together to collaborate and create stories that we hope will touch people’s lives,” said Wilson and Ciara in a joint statement. “We are both storytellers at heart and we want to be able to share stories that uplift people and inspire others to create positive change. That’s ultimately what we want this company to represent.”
Wilson and Ciara will expand upon the work they’ve been doing through their collaborative foundation, the youth empowerment-focused Why Not You Foundation. They will keep on working that association alongside their individual side organizations. Ciara runs her own excitement organization and record name, Beauty Marks Entertainment (BME), while Wilson travels West2East Empire (W2E), a brand the executives, imaginative substance and creation organization. The team will no uncertainty get a lift from their reps, CAA, Untitled Entertainment’s Jason Weinberg and boss worldwide brad officer Jordan Dinenberg of W2E. Wilson is also repped by games operator and lawyer Mark Rodgers.
Close to two weeks ago, ESPN reported that Wilson had signed a massive four-year, $140 million extension that includes a $65 million signing bonus to make him the highest-paid player in the NFL. The deal keepS Wilson with the Seahawks through the 2023 season. As for Ciara, she takes the stage this week in Las Vegas at the Billboard Music Awards.
Even with their respective busy schedules, Wilson made it clear in Atlanta that their passion for this production company is a primary focus. “For us, we want to be able to create, create, create,” Wilson said. “For West2East, we always say, ‘A+ only.’ That’s our motto.”