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{DEM 404 BOYZ} QUEEN B IS RELAUNCHING IVY PARK BRAND

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Queen B has teamed up with Adidas

Beyonce Knowles is teaming up with Adidas on various attempts including producing signature shoes, clothing and relaunching Beyonce’s athleisure brand, Ivy Park.

“This is the partnership of a lifetime for me,” Queen B said. “We share a philosophy that puts creativity, growth and social responsibility at the forefront of business. I look forward to re-launching and expanding Ivy Park on a truly global scale with a proven, dynamic leader.”

The Ivy Park fitness brand was introduced in 2016 with the primary line of sweatshirts, leggings, t-shirts and crop tops. In 2018, Queen B gained full ownership of the company after Sir Philip Green, Topshop’s owner, was accused of racial abuse and sexual harassment. Beyonce will continue to be the sole owner of Ivy Park.

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