NIKE COMMERCIAL STARRING COLIN KAEPERNICK SET TO COME ON DURING NFL OPENER! DETAILS INSIDE!
The quarterback who inspired the NFL player protest movement stars in a new commercial for Nike, which this week made him a face of its 30th anniversary “Just Do It” campaign.
Nike says the ad will air this week during the US Open, Major League Baseball games and college football as well as Thursday night’s NFL opener between the Atlanta Falcons and the Philadelphia Eagles.
It’s an awkward juxtaposition for the league. The NFL is still dealing with the firestorm that Kaepernick started two years ago when he sat and later knelt during the National Anthem to protest police brutality and racial injustice.
The backlash returned this week after Nike announced the ad campaign. People threatened a boycott on social media, and the company’s stock fell almost 3%.
President Donald Trump took another swipe in a tweet Wednesday that claimed Nike was “getting absolutely killed with anger and boycotts.”
Nike said a 90-second version of the ad will air mostly on TV. A 30-second version will also include Kaepernick.