There is no denying Drake’s artistry and abilities but with a recent report breaking down how much he brings in to his hometown of Toronto makes his mainstream appeal all the more apparent. According to marketing and brand consultant Gordon Hendren, Drake brings the city of Toronto roughly $440 million annually.
“We did some calculations that suggest he’s worth about $440 million to the Toronto economy,” said Hendren. “There are a number of factors that go into that calculation but we gave Drake five percent of [Toronto’s] $8.8 billion [economy].”
Michael Thompson, Toronto City Councillor said of Drake’s economic significance:
“I was just in New Orleans over the weekend and the reason why I was there, we were there to secure a technology conference to come to Toronto for the next three years. And I talked a little about Toronto, who we are, the number of people living here and so on. And when I mentioned this was the home of Drake, people just kind of went crazy.”