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LL Cool J wants to make old-school hip-hop music relevant today, so he is set to launch his own SiriusXM hip-hop channel.
LL Cool J’s new radio show is called “Rock The Bells Radio”. It will have its first official live broadcast on Wednesday, March 28, 2018 at 10 PM in Los Angeles during a roller skating event, on Channel 43.
“I felt like classic hip-hop needed some leadership,” Cool J said.. “It needed some organization. It needed somebody to step up and say, “Hey, this music is dope, people love it and want to hear it,” but it has to be presented in a dope way and treated with the respect that it deserves.”
LL Cool J said he created the channel because he felt old-school rap artists and their music were not getting enough attention. He wants to uplift the culture.
LL Cool J also stars in CBS NCIS: Los Angeles and hosts Lip Sync Battle on the Paramount Network.