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Snoop Dogg co-founded Casa Verde Capital (CVC) a cannabis company, in 2015 and is looking to invest in the ancillary cannabis industry. Snoop will not be investing in any business focused on the actual process of growing weed but has invested in eight companies that supports the equipment for marijuana growing, such as picks and shovels used for producing marijuana.
CVC has expanded the areas of technology, media, and financial services that help Cannabis thrive but does not actually produce or sell marijuana. The $45 Million dollar investment was brought in over the course of the last year and is the largest investment within the cannabis industry.
Snoop Dogg refuses to invest any less than $1 Million per company.