COVERGIRL VS YOUNG THUGThe Cosmetics brand CoverGirl has distanced itself from Young Thug over the rapper’s use of the company’s “easy, breezy, beautiful” slogan. The controversy erupted after Thug released a trailer for latest album on June 13th, which dropped June 16. Originally titled Easy Breezy Beautiful Thug Girls, the project had a last minute renaming to Beautiful Thugger Girls, in response to CoverGirl’s admonishments. In the trailer, a lady leaves the exercise center just to be beaten and stole by a gathering of females wearing dark balaclavas with the initials “E.B.B.T.G.” sewed on the front. In the wake of being thumped oblivious by one of the aggressors using a play club, the lady comes to in a house where pipe tape is connected to her face and “EASY BREEZY BEAUTIFUL THUGGER GIRLS” is written on the tape in black marker.
According to a rep for the makeup brand, a request for permission to use their slogan for his original album title or for use in the video was never made. “CoverGirl was not contacted by Young Thug or any parties regarding his original album title,” said a statement from the company. “The album is not aligned with our values at CoverGirl. Violence and abuse are unacceptable behaviors. We do not support the use or association of our iconic slogan ‘Easy, Breezy, Beautiful, CoverGirl’ with Young Thug’s video, album or promotional material.”