ANDRE 3000 HAS A PARTNERSHIP WITH WHO?
People, especially in Atlanta, always trying to figure out what is Andree 3000 is doing. He hasn’t put out a full-length project in almost a decade and has only been appearing as a guest verse in rare moments. While the music fans are looking for him, Swedish footwear brand Tretorn managed to get a hold of the rapper for a multi-faceted partnership.
As part of the partnership, 3 Stacks will appear in an upcoming campaign to celebrate the 50th anniversary of Tretorn’s Nylite sneaker. 3 Stacks will design a capsule collection that will come out in 2018. Andre was quick to hop on board because he was already a fan of the brand.
“He came to the meeting with sketches of shoes,” said ABG president Nick Woodhouse, making clear that Benjamin is not just in this for the check. Woodhouse had more glowing things to say about the rapper, saying, “We wanted to work with Andre because he resonates with all ages nd he’s an OG. He’s not a flavor of the month.”
While being on the lookout for the footwear, maybe we will get some music to go with the hype……